Monday, 5 January 2015

The dark side of creativity

Science Focus

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Creativity — the generation of novel and useful ideas, products, or solutions — is seen as a valuable trait for people and organizations to possess.

Organizations harness it to develop innovative products, services, or processes, all of which promote profitability, long-term sustainability, and a competitive advantage. For the individual, research has shown that creativity is often associated with humor and altruism, more positive moods, and personal resiliency. Sharon Kim, a professor at Johns Hopkins University, Jack Goncalo, a professor at Cornell University, and I found that...

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 » see original post http://theweek.com/article/index/273682/the-dark-side-of-creativity
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